The High Valuation Code — Assets today. Wealth tomorrow. Intangible assets. Extraordinary value.
The High Valuation Code™

Turn a founder-dependent company into atransferable, scalable asset.

For established founders preparing to grow, raise capital, step back or sell — without the knowledge, relationships and delivery capability leaving with them.

We do not calculate valuations. We move them.

Free assessment · Immediate insight · No obligation

Built for founder-led technology, consulting, engineering, professional-services and specialist B2B businesses with valuable expertise that has not yet become fully transferable enterprise value.

12
Enterprise Value Outcomes
72
Diagnostic Questions
144
Valuation Killers
144
Valuation Multipliers

Discover the diamond in your business. The High Valuation Code™ is an Enterprise Value Architecture for founder-led businesses: identify, codify, protect, commercialise and transfer the value that already exists in your expertise, relationships, processes, know-how and systems.

  • ~30 years

    in finance, valuation, M&A and board-level work

  • Blue-chip, scale-ups, turnarounds

    experience across all three

  • $480m+

    in transaction experience

  • 22,000+

    newsletter readers

Author of Fail. Pivot. Scale. — 5.0/5 from 21 global Amazon ratings.

The Founder’s Trap

A successful business can still be a fragile asset.

If knowledge, relationships, decisions and delivery remain dependent on the founder, buyers and investors see risk — even when revenue and profit look healthy.

Chief operatorDecision bottleneckSales engineKnowledge repositoryEmergency service

Knowledge trapped in the founder

The judgement behind excellent work has never been captured, so it cannot be taught, audited, automated or transferred.

Decision bottlenecks

Work waits for the founder. Growth remains limited by one person’s calendar.

Inconsistent delivery

Outcomes vary by person, creating rework, escalation and risk.

Relationships owned by individuals

Customers and partners trust particular people rather than the institution.

AI applied to undocumented work

Automation scales inconsistency when the underlying expertise and decisions have not been codified.

Revenue shows activity. Transferable capability creates enterprise value.

If the value leaves when you leave, you do not fully own the value yet.

Buying moments

When founders use the High Valuation Code

01

Before raising capital

Investors price risk. Documented capability and clear ownership of intangible assets change the conversation.

02

Before succession

A successor can only inherit what has been written down, structured and handed over.

03

Before an exit

Buyers discount businesses where the knowledge and relationships walk out with the founder.

04

When growth has plateaued

The ceiling is usually founder capacity, not market demand.

05

When building a leadership team

Delegation only works once decisions, standards and judgement exist outside one head.

06

Before scaling with AI

AI amplifies whatever it is given. Codified expertise first, automation second.

The three gaps

Value is usually lost in one of three places.

01

Predictability

Can the business produce reliable outcomes?

Consistent delivery, forecastable revenue and results that do not depend on who happens to be on the job.

02

Transferability

Can value move beyond the founder?

Knowledge, relationships and decisions held by the company rather than by one person.

03

Scalability

Can the business grow without proportionally increasing founder time and complexity?

Capacity that expands through systems and people, not through longer founder hours.

The HVC sequence

Five moves that shift value from the founder to the business.

Founder-held valueTransferable business value

Identify

Map the expertise, relationships, processes, assets and opportunities that actually create value in the business — including the ones nobody has named yet.

Transferable value

Moving value out of the founder and into the business.

Transferable value is value that sits in the company’s systems, people, processes, governance, intellectual assets and revenue model — so the business becomes more predictable, transferable and scalable.

Founder-held value

  • Expertise in one head
  • Relationships owned personally
  • Decisions that wait for you
  • Processes that live in habit
  • Know-how never written down

Transferable business value

  • Systems that run without you
  • People with real authority
  • Documented processes
  • Governance and controls
  • Intellectual assets and revenue model

The High Valuation Code is an Enterprise Value Architecture and transformation process for founder-led businesses. Nothing is invented: the work is making what you already do repeatable, ownable and transferable.

The journey

Four steps from assessment to execution.

  1. 01

    Take the High Valuation Score

    A structured assessment across the drivers of predictability, transferability and scalability.

  2. 02

    Receive your initial value-gap insight

    See where value is trapped, exposed or dependent on the founder.

  3. 03

    Complete the Enterprise Value Diagnostic

    A deeper, paid review of knowledge, intellectual property, leadership, delivery, revenue quality, commercial model, financial intelligence and AI readiness.

  4. 04

    Enter a 28-day or 49-day execution programme

    Turn priority findings into documented, protected and transferable capability.

What you receive

Depending on the programme, outputs may include:

  • Founder-dependency map
  • Enterprise-value risk and opportunity report
  • Intellectual-capital and IP map
  • Revenue-quality and predictability review
  • Leadership and succession-gap analysis
  • Transferable operating playbook
  • AI-readiness and knowledge-capture priorities
  • Prioritised 90-day enterprise-value roadmap

The High Valuation Score is the entry point. It is not a formal valuation report, and it is not a wealth-management product.

Reported outcomes

What moving value has looked like in practice.

Technology business

$30m valuation and $7m raised on $1.5m revenue

Starting position
A specialist technology company with strong intellectual value but only $1.5m in annual revenue.
Intervention
Restructured the investment proposition around intangible assets, commercial potential and scalable enterprise value.
Reported outcome
$30m valuation and $7m raised on $1.5m in annual revenue.

Specific to this business and its circumstances. Not a guarantee of a similar result.

Consulting practice

Valuation from $130,000 to $500,000

Starting position
Valuable founder-held expertise with limited transferability.
Intervention
Captured and codified the knowledge into operating systems and productised offers.
Reported outcome
Valuation increased from $130,000 to $500,000 and new revenue streams were created from existing expertise.

Specific to this business and its circumstances. Not a guarantee of a similar result.

Engineering business

Recurring revenue from 5% to 32%

Starting position
Revenue concentrated in less predictable project work, with recurring revenue at 5%.
Intervention
Redesigned the revenue mix around repeatable delivery and additional revenue streams.
Reported outcome
Recurring revenue increased from 5% to 32%, with two additional revenue streams introduced.

Specific to this business and its circumstances. Not a guarantee of a similar result.

Solopreneurs

Recurring revenue from 0% to 35%

Starting position
Personal expertise created income but remained difficult to transfer.
Intervention
Converted knowledge into repeatable offers and recurring revenue.
Reported outcome
Recurring revenue increased from 0% to 35%, with new revenue streams created from existing know-how.

Specific to this business and its circumstances. Not a guarantee of a similar result.

These outcomes were reported by individual businesses and arose in their specific circumstances. They are not predictions, projections or guarantees of future valuation, funding or commercial performance.

Recommendations

Colleagues and collaborators on working with Matteo.

“It’s rare to find someone who balances deep technical expertise with the ability to make the complex easy to understand.”
Marguerite BolzePartner and Transformation Lead
“What stands out isn’t just his clarity of thought, but the depth behind it.”
Nishika VermaWorked with Matteo on his LinkedIn presence and Fail. Pivot. Scale.

Published professional recommendations from Matteo’s LinkedIn profile. They describe working with Matteo personally and are not an endorsement of a particular commercial outcome.

Book authority

What founders and leaders say about Fail. Pivot. Scale.

Cover of the book Fail. Pivot. Scale. by Matteo Turi

5.0/5 · 21 global Amazon ratings

Readers describe it as practical and immediately applicable, grounded in real transactions and CFO/M&A experience, and useful for founders, executives and boards — particularly on the difference between revenue growth and enterprise value, intellectual property, succession and building transferable value rather than growth at all costs.

These are reader reviews of the book on Amazon. They are not client testimonials, and they are not an endorsement of the High Valuation Code by Amazon or by any reviewer’s employer.

The intangible economy

50 years of economic inversion.What will the next 50 years look like?

1975S&P 500 market value
83%
17%
2025S&P 500 market cap (approx.)
8%
92%
Tangible assetsIntangible assets

In 1975, tangible assets represented 83% of S&P 500 market value and intangible assets represented 17%. By the end of 2025, Ocean Tomo reports that intangible assets represented approximately 92% of S&P 500 market capitalisation, while tangible assets represented approximately 8%.

Ocean Tomo describes this as “economic inversion” — a shift from value that can be touched to value that can be thought.

These are S&P 500 market-value figures. They do not measure every private company. They show the direction of the economy and the growing importance of knowledge, data, software, algorithms, brands, relationships, systems and know-how.

Source: Ocean Tomo, Intangible Asset Market Value Study

Too many founders are still building for an economy that ended decades ago. In 1975, intangibles represented 17% of S&P 500 market value. Today, Ocean Tomo reports approximately 92%. What will your business need to own, protect and transfer in the years ahead?

You do not need to predict the distant future. You do need to identify the intangible assets already creating value in your business, and make those assets usable, ownable, commercialisable and transferable.

AI readiness

AI is the new electricity. Most businesses have no grid.

The High Valuation Code builds the grid — so AI amplifies proprietary expertise instead of accelerating undocumented work or turning your advantage into commodity output.

AI

The new electricity — abundant, cheap and available to everyone.

Intellectual property

The generator. Your codified expertise is what produces the power.

Leadership & systems

The transformer. Depth and operating systems make the power usable.

Markets

The transmission lines. Distribution carries the value to where it pays.

The High Valuation Code builds the organisational grid so AI amplifies proprietary expertise rather than automating inconsistency or commoditising the company’s advantage.

About

Matteo and Marguerite

Matteo leads the value-creation thesis. Marguerite turns it into practical transformation.

Portrait of Matteo Turi FCCA

Matteo Turi FCCA

Creator of the High Valuation Triangle™ and the High Valuation Code™ · Co-author of Fail. Pivot. Scale.

Matteo is a Chartered Accountant, CFO, board director and valuation strategist with nearly 30 years of experience across blue-chip companies, scale-ups, capital raises, acquisitions and turnarounds.

His work focuses on turning intellectual property, leadership depth and scalable commercial structures into enterprise value, across technology, fintech, cybersecurity, renewable energy, medical technology and biotech.

He leads the value-creation thesis, finance, valuation architecture, strategic framing and capital perspective.

Portrait of Marguerite Bolze

Marguerite Bolze

Partner and Transformation Lead

Marguerite turns the enterprise-value architecture into practical organisational change — capturing knowledge, improving handoffs, strengthening execution and creating transferable operating capability.

  • Nearly 30 years of experience
  • $480m+ in transaction experience
  • 22,000+ newsletter readers
  • 41,000+ LinkedIn followers

Associates

Specialist practitioners who extend the High Valuation Code into governance, board effectiveness and AI-enabled execution.

Portrait of Francisco Gaffney

Francisco Gaffney

Board effectiveness and governance

A board governance expert with extensive experience in infrastructure, Francisco advises on board effectiveness, director dynamics and the governance structures that make enterprise value durable.

Portrait of Howard Moore

Howard Moore

AI architecture and AI-enabled execution

Over a decade of experience in tech infrastructure, Howard designs the AI architecture and execution systems that turn captured knowledge into scalable, AI-ready operating capability.

Evidence and reported outcomes

Founders in their own words

Founder testimonial video 1 about The High Valuation Code
Founder testimonial video 2 about The High Valuation Code
Founder testimonial video 3 about The High Valuation Code
Founder testimonial video 4 about The High Valuation Code

Written testimonials coming soon.

Questions

Before you start.

Is this a formal business valuation?
No. The High Valuation Score and the Enterprise Value Diagnostic are strategic assessments. They are not a formal valuation report, an accounting service or a wealth-management product.
What size and type of business is this for?
Commercially established, founder-led businesses in technology, consulting, engineering, professional services, medical technology and specialist B2B. There is no narrow revenue threshold — smaller technology and expertise businesses can carry intangible value far above current revenue.
Is this only for founders planning to sell?
No. Most founders use it to grow, delegate or reduce dependency. A sale is one possible outcome of transferable value, not the purpose of it.
Can this help before raising investment?
Yes. Investors price risk. Documented capability, clear ownership of intangible assets and leadership depth change how the business is assessed.
What does the paid diagnostic include?
A 72-question review across knowledge, intellectual property, leadership, delivery, revenue quality, commercial model, financial intelligence and AI readiness, with an executive heat map and a prioritisation matrix covering impact, difficulty, time investment and return.
What happens in the 28-day and 49-day programmes?
A focused execution build that converts the priority findings into documented, protected and transferable capability — quick wins first, then the strategic initiatives that move enterprise value.
How does this relate to AI adoption?
AI amplifies whatever it is given. We codify and protect proprietary expertise first so AI compounds your advantage instead of accelerating undocumented work.
Is the assessment confidential?
Yes. Your responses are used to prepare your insight and to contact you about it. They are not sold or shared with third parties.
How much time does the free score take?
Around 10 minutes. It is a structured assessment across the drivers of predictability, transferability and scalability.
What happens after I complete it?
You receive an initial value-gap insight showing where value is trapped, exposed or dependent on you. If a deeper review makes sense, we discuss the Enterprise Value Diagnostic. There is no obligation.
The High Valuation Score

How transferable is the value in your business?

Measure where your company is strong, where value remains dependent on you, and which structural gaps could limit growth, investment or succession.

≈10 minutes
to complete
24 questions
across the three gaps
Immediate
initial insight

Free · Immediate initial insight · No obligation · Not a formal valuation

Your business already contains more value than its current structure may reveal.

Find out where it is.

Free assessment · Immediate insight · No obligation

The High Valuation Code is accepting suitable founder-led businesses into its September and October intake. We’re speaking with businesses now so the initial diagnostic can be planned properly, and the next intake will follow after that window.

The High Valuation Score is a diagnostic indicator. It is not a formal valuation report, an accounting service or a wealth-management product.

What value in my business still depends on me, and what would it take to move that value into the business?